There’s a fascinating concept called knowledge blindness. Once you are an expert at something, you can’t imagine what it is like to...
Entries Tagged Customer Service
Online Exclusives
How You Can Deliver VIP Customer Service Without Raising Prices
As business owners, we often associate an improvement in customer experience with an increase in cost.
We think of airline tickets and the...
Online Exclusives
App Eases the Process of Obtaining Online Customer Reviews
It used to be that the biggest marketing decision Rick Clemmons had to make was what size ads to take out in...
Online Exclusives
Online Reviews Shouldn’t Be a Second Thought for Business Owners
The fancy marketing jargon is “reputation management,” but most contractors say it like a four-letter word: reviews.
If this topic makes you stick...
Online Exclusives
Why Your Business Shouldn’t Be All Things to All People
These days, we’re all sort of culturally conditioned to believe we have to be all things to all people. And when you’re...
Online Exclusives
How Learning to Say 'No' Can Grow Your Bottom Line
Business owners typically take a lot of pride in their independence, their autonomy and their ability to get things done — and...
Online Exclusives
App Eases Customers’ Unhappiness With More Pricing Transparency
For years, Joey Howze did jobs on a time-and-materials basis, running the risk of occasional sticker-shocked customers expressing unhappiness and surprise about...
Editorial
Storm-Tested Plumbing Company Still Thriving
There was a time when plumbing services were considered important, but not given much thought by the average person. Then the coronavirus...
Online Exclusives
Drain Machines’ Pipe-Descaling Ability Key for Company’s Pacific Coast Service Area
It’s not unusual for technicians at Colepepper Plumbing & Drains in San Diego to encounter thick rust and scale in cast iron...
Online Exclusives
Adapting Your Business for the New Normal
The shifting reality of society is changing business practices across the nation. For plumbers, drain cleaners, relining professionals and anyone providing home...
Online Exclusives
Times of Adversity Can Breed Opportunity for Drain Cleaners
For many of us, the coronavirus pandemic has caused a disruption.
The disruption is an economic challenge, but for every challenge, there is...
Online Exclusives
How to Effectively Influence Customers When Logic Fails
We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways...
Videos
How to Build a Strong Local Reputation and Customer Loyalty
Need a strategy to keep your techs busy in uncertain times? With the current economy and the level of competition in your...
Online Exclusives
Contractor Takes Pride in Ability to Handle Range of Pipe Problems
Ultimately, pipe is pipe. In both commercial and residential settings, pipes of various diameters run through structural walls and floors and carry...

















