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I'm going to begin with a brief look at car dealerships. Stick with me. In the past, car dealerships would write down their best price on a piece of paper and give it to the customer. These days, most car salesmen refuse to let their customers leave with a written offer. Why do you think this changed?History has taught car salesmen that customers will often take a written offer to the next dealership and demand that the price be beaten. After the price is beaten, the same customer will take the new offer to the next (or previous) dealership and demand
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