Company Boosts Referrals With Customer Cash Incentive

At Anthony Plumbing, Heating, Cooling & Electrical in Kansas, technicians are encouraged to be bigmouths — as in spread the word to customers about the company’s innovative Big Mouth Referral Rewards program. The program rewards customers who hire the company to install new HVAC systems or replace lateral sewer lines, then refer the company to other people who do the same. And technicians play a role in marketing the program, under which customers can earn up to seven refunds that eventually could cover the entire cost of their installation, says Kim Westhoff, director of marketing at the company, based in Lexena,