Marketing Articles

Before you can even attempt to give clients the solution they’re seeking, you have to be a company they’re willing to contact in the first place

Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

As 2020 winds down, now is a good time to assess your marketing practices and what you want to accomplish in that area in 2021

Be clear and concise with all of your brand and safety communication, and keep in mind that English could be a second language for some of your customers and employees

You’re likely already competing against enough legitimate companies in your service area for visibility on internet business listings and don’t want your ranking position further hurt by spam. Here’s what you can do about it.

Consistently highlighting your company’s expertise will gradually build your reputation over time, helping to keep you in the public eye and leading to more customers coming on board

Collecting and responding to customer reviews will help boost your company’s recognition and profits

Ohio’s Advanced Rehabilitation Technology leverages high-tech lining materials to win bids for unusual projects

In the ever-changing world of marketing, several current trends could have a positive impact on your sewer and drain business

It’s tempting to want to please everyone and gain every customer you can, but in reality that mindset can hinder rather than help your business

Young plumber invests in the right relationships and equipment to build a successful drain cleaning business

The pandemic may have you considering whether it’s wise to maintain your current marketing investment. While it’s certainly something worth evaluating, be leery about completely eliminating your marketing budget.

The social media platform no doubt has plenty of users — and potential customers — but it takes a little knowledge on how its advertising features work to best reach those people

Experts weigh in on how to excel during the COVID-19 pandemic in virtual training videos