Entries Tagged Marketing

All contractors should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections for...

It’s been a heck of a year. You’re probably tired. And the last thing you want to think about is what’s next....

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of...

In most markets, the competition is hot. Even if you’re investing in SEO, PPC, and Local Service Ads (LSAs), it can be...

There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person...

The fancy marketing jargon is “reputation management,” but most contractors say it like a four-letter word: reviews. If this topic makes you stick...

Dustin Schlachter, co-owner of Advanced Rehabilitation Technology (ART), loves to take on unique, challenging projects. “[Customers] call upon us because we’re the...

Once upon a time, a drain cleaner could place an ad in the Yellow Pages, slap a logo and phone number on...

These days, we’re all sort of culturally conditioned to believe we have to be all things to all people. And when you’re...

Editor’s Note: This month’s “Best of the Decade” first appeared in the July 2018 issue of Cleaner and has since been one of the most-read...

No matter what your plans were for your business at the start of 2020, none of us could have guessed what this...

Depending on how old you are, how tech savvy you are and how much you enjoy arguing politics, your opinion of Facebook...

The shifting reality of society is changing business practices across the nation. For plumbers, drain cleaners, relining professionals and anyone providing home...

We will discuss in layman's terms how businesses making small, but impactful moves now end up making big moves upward in the...