Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to the large Latino population there. So he looked up the key words in Spanish and created a beautifully designed website and colorful, eye-catching signage to attract new business from the surrounding Spanish-speaking communities.Then Ben decided to hire his former co-worker Carlos — who grew up in a bilingual home — to work with potential customers who felt more comfortable doing business in Spanish. The catchy bilingual sign Ben came up
Great Signage Keeps Phones Ringing and Workers Safe
Be clear and concise with all of your brand and safety communication, and keep in mind that English could be a second language for some of your customers and employees
Oct 28, 2020
| by Anne Connor |
