Entries Tagged Marketing

Once upon a time, a drain cleaner could place an ad in the Yellow Pages, slap a logo and phone number on...

StoneAge announced the appointment of Barbara Beaubien to vice president of sales and marketing. She previously worked for Flowserve’s corporate headquarters, developing...

Many of you probably got into this business because you liked working with your hands, solving problems and helping others. Maybe you worked...

Everyone loves a parade. Music, Christmas lights, and candy entertain the kids; people run into friends on the sidewalks; and you get...

Video marketing has been one of the most daunting (in my own head) challenges I’ve faced as a marketing professional. Some things...

Why should you be thinking about the slow season now when you’re being bombarded with work? You have profit in hand, so forget...

Dependable Drain and Plumbing incorporates traditional advertising methods like Yellow Pages ads and commercials, but owner Jeff Crigger doesn’t stop there. One...

Ever have a day so slow you called your own business just to make sure the phone was working? Meanwhile, when you’re...

Earlier this year, I had the privilege of hosting a seminar called “Know Your Role in SEO” (search engine optimization) at the...

Running a business means you’ll eventually face competition. In fact, you probably had competitors in your market as soon as you opened...

There’s more than one way to market your business, and current trends among drain cleaning companies show a shift away from banners...

When you’re thinking about how to market your business, traditional media sources like print, radio ads and television may often come to...

Maybe you have heard the term “community relations” and shrugged it off as a buzzword. Or maybe you see community relations management (CRM) as...

It’s important that online search engine users be able to find your company. Simply put, this is how most consumers make their...