Entries Tagged Marketing

In our industry, when things get slow, you feel like you’re in quicksand. It’s like you’re moving, but you’re slowly sinking. Maybe the...

Small businesses are forever evolving to meet the needs of their customer base and remain competitive. Determining the right approach to adapt...

Radio, TV, phone book, Facebook, billboards — the options for advertising your company can be overwhelming. Why not just make good use...

On our websites, in our advertisements, in our marketing messages, we all do this one thing: We talk about ourselves. And while...

When thinking about marketing tools, the first things that come to mind are often things like social media, advertising, logos and promotions....

Investing properly in a solid online presence can produce big dividends. Lining & Coating Solutions, headquartered in Olive Branch, Mississippi, should know....

In only a few years, Trevor Flannigan has gone from helping to grow an HVAC, sewer service, rooter and plumbing business to having...

When the leads are hot and the phone’s ringing off the hook, it’s easy to get greedy and want to keep the...

Bob Ray built his plumbing company, Atlas Plumbing, into a $1 million a year enterprise with no marketing. That’s according to his...

If you’ve seen vehicle wraps in your area advertising other local businesses, you may have wondered if it makes sense for your...

Deciding where and how to promote your business can be overwhelming. There are thousands of marketing opportunities, and no one has the...

Some plumbers don’t want anything to do with drain cleaning beyond the occasional clogged kitchen sink or bathtub. Then there are plumbers...

We’ve written before about how tough it can be to stand out and rank at the top of online search results in...

Your company’s website has two main purposes: to educate your customers and sell your brand. But with the rise in importance of Google...