Marketing Articles

The things that were applicable to your online marketing strategy five years ago may no longer be relevant. Here are five tips to keep in mind.

People are on their computers and other internet-enabled devices a lot right now. If email marketing isn’t currently part of your business strategy, it could be the perfect time to test the waters.

Distinctive marketing efforts and an emphasis on quality service create business buzz for North Carolina plumber

Even in an essential industry, it’s not business as usual at the present moment. Here are a few things to think about to help ensure you’re spending time productively, no matter what your actual workload looks like.

Marketing a business can take many forms, from the company name you choose to your website to other networking options. But the bottom line is you have to devote time to it to make sure it's working effectively.

Don’t waste your time trying to attract customers with tactics based on outdated information. Here’s the latest about the types of marketing that people truly respond to.

A slow period in your business can make you feel like you’re sinking, but there are ways to get out ahead of those problems

No change in your company should go forward without a revision to your business plan

With the rise of high-tech materials, personalized marketing is easier than ever

Take a hard look at the content of the “About” section on your website. Is it really doing all it can to bring in new business?

General’s systems are equipped with features that make it easy to share inspection results with your customers — and get more jobs in the process

Utilizing the internet as part of your marketing practices is a no-brainer these days, but as Mississippi’s Lining & Coating Solutions can attest, it’s best not to be lackluster about it, but instead make a serious investment

Entrepreneur Trevor Flannigan shares top tips he used to generate exponential growth for a wastewater, plumbing and HVAC service

Marketing your business is beneficial no doubt, but more isn’t necessarily better. It’s important to know when it’s time to ramp up marketing efforts and when it’s best to scale back.