Entries Tagged Marketing

Trust is an invaluable commodity for any business owner. You likely won’t have any customers if people don’t trust you to follow...

There’s no shortage of competition in this industry, especially for companies working in bigger markets. Sometimes customers have literally thousands of drain...

Russell Joe Jr. knows the value of quality work. He’s built his business around it. “Like it says on my website, customers deserve...

What if there was a silent, ever-present way to inspire and motivate your team, keep them on track and aligned with your...

A business’ website is everything from a 24/7 customer support center to a sales and marketing tool. Websites make a company discoverable...

There’s a problem in industries like ours, a problem that most contractors don’t even realize they have, and the result is costing...

Allocating marketing dollars can seem like an arduous and even dicey process to decide how much to spend annually and on what....

There was a time when master plumber Linda Hudek, the owner of LH Plumbing Services in Fairfield, Ohio, owned only the bare...

Online marketing and offline marketing — two separate things, right? Well, yes and no. While the strategies, avenues, and techniques themselves are...

When, if ever, should you pay for a customer lead? There is certainly no shortage of lead-generating services out there — all ready,...

If you’ve been paying attention to your online presence and search engine optimization efforts, you already know that pay to play is the...

If you’re using a blog on your website to promote your business, competition is heating up — not from competitor blogs, but...

It doesn’t matter what industry you’re in or the size of your company — leveraging social media is a must for competing...

As is typically the drill when the latter part of December arrives and a new year approaches, it’s time for some reflection....