When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we printed out and the “like” campaigns we ran were worth it. That the more “likes” we got, the easier it would be to get our important news and sales posts out to potential and existing customers.
Then in 2016, Facebook changed its algorithm to prioritize content shared by friends and family — as well as entertaining and informative content. That meant a big drop in organic reach for businesses.We all let out a collective sigh and began putting money
