Contractor Finds Marketing Success Through Instagram

There was a time when Chad Porter, the owner of West Coast Hydrovac Services in suburban Vancouver, British Columbia, used to make fun of Instagram. But now he’s dead serious about its capabilities as a marketing tool. Porter started dabbling with Instagram in May 2020. Now he frequently posts photos and videos about jobs his company performs. And customers notice.“They email me and say, ‘I didn’t know you could do that, too,’” he says. “I’ve also picked up another 12 to 15 new customers since last May.“Initially, I thought I was wasting my time. But now I have more than 650 followers. Some