Marketing Articles

You can tap into the lessons Toyota has learned sponsoring NASCAR and use them on a much smaller scale for your drain cleaning business

A good growth strategy can be boiled down to pricing strategy, hiring well, and smartly spending marketing dollars

It’s crucial to have a clear understanding of the financial numbers and other data for your business and what they mean, and you don’t need an accounting degree to do so

Rodney King’s entrepreneurial spirit and ingenuity allowed him to turn a part-time pressure-washing gig into a successful drain cleaning enterprise

Knowing that your potential customers aren’t always making decisions off pure logic can help you craft a more impactful marketing strategy for your business

It’s easy to get distracted by new attention-getting tactics and forget about the tried and true methods that still effectively draw in customers

Radiant Plumbing recently made its second appearance on HBO’s Last Week Tonight With John Oliver to debut its spoof of the 1999 film Magnolia

If you feel like you’re in a slump with your approach to getting the word out about your business to potential customers, here are some tips to consider

Kim Yeagley is serious about providing good service to her seasonal customer base in Arizona, as well as showing the younger generation that plenty of fun can be had in the trades

Mike Marvon methodically builds his young drain cleaning company through a marketing-minded approach

Google supports companies use of AI as long as the goal is still to produce worthwhile content and not just SEO results

Automation is convenient and can save time but be careful about how exactly you are deploying it within your company

Eliminating wasteful, unwise marketing spend is key to helping prevent decreased leads and sales