Entries Tagged Marketing

During the past two decades, Julius Voss has slowly but surely assembled a fleet of productivity- and profitability-enhancing equipment that’s surprisingly large...

For many consumers, reading online reviews is now an ingrained step in their buying and hiring processes. Although home service businesses have...

It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones....

SMS, often called text messaging, has been around since 1992. Since then, it has been flourishing as a communication medium between family...

Marisa Beaver is used to being an outlier in the world of trenchless sewer line replacement and repair, but she turns her differences...

One of the most interesting things I was involved in while attending college was going behind the scenes with large corporations and...

If you think the word “Korrect” in Korrect Plumbing, Heating & Air Conditioning is misspelled, you are, well, correct. It sticks out...

When the investors in a drain cleaning franchise in Minnesota decided to leave the fold and form their own company, they needed...

At Anthony Plumbing, Heating, Cooling & Electrical in Kansas, technicians are encouraged to be bigmouths — as in spread the word to...

When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...

There was a time when Chad Porter, the owner of West Coast Hydrovac Services in suburban Vancouver, British Columbia, used to make...

It used to be that the only advertising methods for plumbing and drain cleaning businesses were local newspaper slots, radio commercials, or, if...

New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success. We might...

All contractors should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections for...