Marketing Articles

Social media is oftentimes a significant part of marketing campaigns in today's age, but there is also still a lot of power in radio and TV advertising

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

Julius Voss uses professionalism and his plumbing “super truck” to build a broad customer base

Online reviews have become a trusted source of information that showcase a business’ brand, integrity, and authority, as the findings of a recent survey prove

To retain customers, small “leave-behinds” can make a big difference

Text and chat programs have become tools that can easily be used for communication among team members as well as customers

Marisa Beaver is growing a sewer rehab empire by treating customers fairly and employees like family

Elements like logos and color scheme are crucial in getting customers to easily recognize your drain cleaning company

A company's intentional error spells out the importance of having a catchy business name

After deciding to leave the umbrella of a franchise system, a Minnesota plumbing and drain cleaning firm had to quickly form a new identity and connect with customers

Rewarding current customers helps Kansas' Anthony Plumbing earn new customers

Social media is an important tool for reaching potential customers no doubt, but you also do not want to be overly invested in platforms you don’t have complete control over

Chad Porter used to overlook social media, but now he respects the benefits it provides his business

You can still grab people’s attention with traditional forms of advertising, but their initial call to you most often hinges on what they see in online reviews