Once upon a time, a drain cleaner could place an ad in the Yellow Pages, slap a logo and phone number on the side of the company trucks and call it a marketing plan.Today, new marketing opportunities abound. Here are some trending marketing practices that might be worth adopting to give your business a boost:1. Mobile first. The number of web searches done on mobile devices is at least 50% and growing, according to Google. Optimize websites and other digital content to be viewed on mobile devices. Make sure content can be viewed and performs equally well across all devices
