Marketing Articles

Making the most of your online marketing dollars means careful research and might require outside help

Keeping a regular blog can be especially valuable for service companies

It takes some trial and error to find what strategies will work best for your company, but luckily some options are low-cost or even free.

It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your company.

Customer endorsements give your company honest credibility to back up your product or service claims.

In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

Why it's good business to embrace video.

Improving online visibility can help contractors connect with new customers. Here's how.

Software tool helps Canadian company increase productivity and profitability

Do small business owners really need to pony up and advertise on Facebook, or is maintaining regular content enough to attract potential customers?

Overhaul to the search engine results page directly impacts what customers see about your company online.

Build more buzz on the Web: A beginner’s guide to success with Google AdWords.

Minnesota sewer and water contractor shares his keys to success growing up in a family-owned business

A presenter at April’s Pumper & Cleaner Profit Series explores the art of business referrals along with a little advice from boxing legend Evander Holyfield