Marketing Articles

Keeping up to date with the latest SEO trends can be overwhelming, but the effort is worth it to grow your business

Competitors will always be there, but it’s up to you whether they impact your business

Using social media to drum up business isn't as simple as setting up a profile page and posting every few weeks

Community involvement creates the type of trust that turns into loyal customers and big growth numbers

If you don’t have a Google My Business page, you’re missing out on an easy yet essential marketing tool

Making the most of your online marketing dollars means careful research and might require outside help

Keeping a regular blog can be especially valuable for service companies

It takes some trial and error to find what strategies will work best for your company, but luckily some options are low-cost or even free.

It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your company.

Customer endorsements give your company honest credibility to back up your product or service claims.

In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

Why it's good business to embrace video.

Improving online visibility can help contractors connect with new customers. Here's how.