Cultivating a company image can be tricky and using unscripted, unfiltered video of workers on the job — colorful language included — is not typically part of the plan.
But that’s exactly what OSY Rentals and Rival Hydrovac are doing with their online web series, which launched in spring 2017.The jointly owned oil field equipment rental company and startup hydrovac manufacturer based in western Canada loosely based the behind-the-scenes miniseries on a reality TV show format.While they present certain aspects of company operations, and obviously promote brand recognition, the five- to 10-minute episodes aren’t strictly about anything. They aren’t explicitly promoting
