When it comes to marketing, the emphasis is often placed on acquiring new customers. But keeping existing customers invested in your business should never be overlooked.
OSY Rentals and Rival Hydrovac, a jointly owned oil field rental company and startup hydrovac manufacturer based in western Canada, do everything they can to make longtime customers feel like they are part of the family.“It costs so much to get a new client,” says Dallas Cairns, CEO. When it comes to providing added value for current customers, “Our model almost every time is that it’d be cheaper for us to eat this cost than
Build Loyalty by Giving Customers a Little Entertainment
Don’t forget your existing clients while chasing new business. Check out the various fun and unique ways one company maintains a relationship with customers.
Sep 17, 2018 | by Jared Raney |
