There’s a problem in industries like ours, a problem that most contractors don’t even realize they have, and the result is costing them money. Is it costing you money in lost business?
The problem is this: Customers have a language all their own; a language that you and I aren’t necessarily aware of. And many companies are marketing and selling to customers without speaking the customers’ language. If you can figure out what the customers’ language is, you’ll change how you do business.The first time I noticed it was several years ago. I owned a home services company that offered plumbing,
