Over the past several years, Adrian Halter has worked with OSY Rentals and Rival Hydrovac in western Canada to create a unique web series. (See this previous article on how the web series came about.)Seeing the success of the series, Halter says he’s surprised that more contractors aren’t embracing the increasingly accessible medium of video to bolster their marketing efforts.“I think everyone should be doing some sort of video, however simple, just to increase their brand awareness and increase their audience. Ultimately, the larger your audience, the more chance you’re going to have new potential clients,” says Halter, owner of HalterMedia.
