How Your Potential Customer Base Uses Online Reviews

Insights from a recent consumer survey show how you should be using online reviews to your advantage

Sep 13, 2018 | by Carter Harkins and Taylor Hill |

Screen Shot 2018 09 12 At 7 58 31 Am — Yelp is one of the most-trusted business review sites, according to a recent consumer survey.

Most business owners are at least aware of the increasing importance of getting online reviews, but the 2017 BrightLocal Local Consumer Review Survey confirms that reviews are here to stay. What are the latest stats and what do they mean for your business? Let’s take a look at some of the highlights:1. More people are looking at reviews than ever before.If you thought reviews were a passing fad, think again — 97 percent of consumers read online reviews for local businesses in 2017, which means that most of your potential customers are looking at your reviews. What are they seeing? If you

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