Inspiration sometimes comes from the most unlikely places. Drain cleaner Hugh McLaughlin was waiting in line at the Department of Motor Vehicles one day when he struck up a conversation with one of his customers. His customer suggested incorporating the words “clog” or “drain” in the company’s phone number. McLaughlin immediately recognized the wisdom of this advice. His company, Quality Drain Service, became known as 88 Drain.
“We moved to that number, and that became my sole marketing vehicle,” McLaughlin says.Now, more than 30 years later, 88 Drain is a well-recognized and well-respected brand in Tucson, Arizona. By moving to a
The Wide Spectrum of Business Marketing Possibilities
Marketing a business can take many forms, from the company name you choose to your website to other networking options. But the bottom line is you have to devote time to it to make sure it's working effectively.
Feb 27, 2020
| by Joan Koehne |
















