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There’s more than one way to market your business, and current trends among drain cleaning companies show a shift away from banners and brochures to options that often cost less and offer a much greater return on investment. At O’Connor Plumbing & Heating, located in Germantown, Maryland, marketing begins and ends with building a great brand and reputation. Kevin Walker, manager of the drains division, points out the advantage of having a strong brand when marketing your company. “We don’t spend a lot of money on marketing. We prefer traditional word-of-mouth to get our name out there, and build relationships with our
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