Advertising revenue for newspapers has been on the decline for years, while social media seems to have taken over the world. You’ve been told that to reach customers you must have a strong internet presence, including a website, blog, Twitter account and Facebook page. But good old-fashioned print advertising still has a place in a small-business’ marketing budget. Here are five ways print advertising still works:1. If it’s targeted. Does every single person who picks up USA Today need to know about your drain cleaning business? Absolutely not. There may, however, be a specific group of subscribers to your local newspaper
