Earlier this year, I had the privilege of hosting a seminar called “Know Your Role in SEO” (search engine optimization) at the WWETT Show in Indianapolis. During the seminar, we went over some tactics that companies can use to boost their business presence online. From social media marketing to digital content creation and competitive analysis, there was a lot of valuable information up for grabs.
Looking back on the seminar, I’m glad we got to go over the “how” for SEO, but now that we’re nearing the end of the summer, I want to go over the “why.” Long story short, more
