Every now and then when I want to measure a kid’s height or retrieve change that somehow found its way under my clothes dryer, I reach for a yardstick emblazoned with the name of a hardware store that closed more than 20 years ago. The yardstick itself is probably more than 30 years old.This handy-dandy measuring and reaching tool is a testament to the long shelf life of promotional advertising items, sometimes called premiums, specialty items, or in modern slang, swag. When I look at my Thrifty Mac Hardware yardstick I can’t help but wonder if giving away branded items
Customers Love to Get Free Stuff, Right?
It’s time to evaluate whether the pens, key chains and other promotional items you hand out convert to new business for your company.
Feb 20, 2017 | by Judy Kneiszel |
