It doesn’t matter what industry you’re in or the size of your company — leveraging social media is a must for competing in the digital world in which we live and work. According to statistics from 2017, 81 percent of the U.S. population has a social media profile. In a case study on the impact of social media on consumer behavior, 97 percent of respondents say they search for information on social media and online reviews before making buying decisions.
But how can smaller brands get a return on their social media efforts without deep pockets and extensive marketing teams?
Employ some
