Many of you probably got into this business because you liked working with your hands, solving problems and helping others. Maybe you worked for someone else before starting out on your own; maybe a relative passed the family business on to you.
I don’t know of anyone who started out as an expert marketer first and then became a sewer contractor afterward. You learn the trade, and then you try to figure out how to market it.
Unfortunately, marketing can sometimes feel like a mysterious game that you are expected to play, but the rules are hidden from you. Plus, you are up against expert
