If you’ve been paying attention to your online presence and search engine optimization efforts, you already know that pay to play is the future. Yes, having a well-optimized, mobile-friendly website is still important, but paid ads now dominate the top half of search results, pushing sites that rank organically further and further down the page.
Because we market service businesses online, we’ve been carefully watching this trend, and we weren’t all that surprised when Google launched Google Home Services (now known as Google Local Services) back in 2015. Although Google plans to roll this pay-to-play program out in more cities and more
A Tutorial on Google Local Services
If Google Local Services is available for your service area, is it something you should be using? Here are the basics on how it works.
Apr 24, 2018
| by Taylor Hill and Carter Harkins |
