Customer Education Articles

When you are in the early stages of getting a company started and are eager for success, it can be easy to make shortsighted mistakes that ultimately hurt your business

Not everyone appreciates the value of your services, but explaining your work to customers goes a long way in rectifying that

Making use of the live video feature on platforms like Facebook and Instagram can help boost brand awareness and build customer trust

Take a hard look at the content of the “About” section on your website. Is it really doing all it can to bring in new business?

Don’t automatically view sales training in a negative light. It's possible to improve your sales process while still maintaining the authentic relationship you want to have with customers.

Manitoba contractor tackles large-diameter pipe cleaning jobs with an unconventional equipment strategy

Being an attentive listener not only provides you the opportunity to give customers what they want out of a job, but also puts you in a good position to clear up misunderstandings and prevent unrealistic expectations

If you get complaints about pricing, don’t automatically assume it means customers want you to go as cheap as possible. Consider the lessons of the author’s story.

Keep these fundamentals in mind to ensure your website is encouraging potential customers to call rather than driving them away

Wisconsin’s Milestone Plumbing looks for every opportunity to provide customers value

Remove the fluff and get right to the point when presenting your services to a potential big customer

The age of social media has expanded the ways companies can reach people and promote their services, but as these companies prove, methods like door-knocking and coupon discounts can still be highly effective