Entries Tagged Customer Education

Material and equipment prices are going bananas. Skyrocketing. Haywire. Wacko. Whatever word you prefer, it’s out of control with no end in...

When you think about marketing, you likely think of ads, truck wraps, social media, Google posts, your website, and other things of...

One of the biggest hurdles to clear for customers is price. These days anyone with a smartphone or internet access can find...

I had a discussion recently with a customer who was at a loss as he had received a request for a proposal...

For many consumers, reading online reviews is now an ingrained step in their buying and hiring processes. Although home service businesses have...

It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones....

We’re living in a DIY age where how-to videos for just about anything can be found all over YouTube. Still, we won’t...

Gender should be a non-issue in this industry, but reality doesn’t always reflect that. Case in point, Marisa Beaver and Kara Wasserburger, owners...

To better retain customers, Miller’s Services of Saluda, Virginia, has established service-agreement programs for both customers with alternative septic systems and customers...

Plumbers and drain cleaners are often in the business of delivering bad — and expensive — news to homeowners. These conversations can be...

When someone visits your company’s website, they’re looking for the answers to the following four questions: Do you provide the services I need? Do...

I'm going to begin with a brief look at car dealerships. Stick with me. In the past, car dealerships would write down their...

“I bought a jetter several years ago and it’s the only tool I need to keep sewers flowing. I think that the...

Society views the plumber and drain cleaner as an uneducated, dirty, dopey, polluted guy with his “plumber’s crack” bent over repairing a toilet.But...