New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Entries Tagged Customer Education
Online Exclusives
NASSCO Updates CIPP Safety Guidelines
The National Association of Sewer Service Companies (NASSCO) continues its work ensuring that it provides the best possible safety information for CIPP...
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Gain an Edge By Regularly Conducting a Competitor Analysis
All contractors should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections for...
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4 Tips for Devising a Successful Marketing Plan in the New Year
It’s been a heck of a year. You’re probably tired. And the last thing you want to think about is what’s next....
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Visualize Problems for Customers Rather Than Confusing Them With Industry Jargon
People are visual.
This idea hit home when I was in college and took an advanced marketing class that featured an individual who...
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The Downside to Being an 'Expert'
There’s a fascinating concept called knowledge blindness. Once you are an expert at something, you can’t imagine what it is like to...
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Times of Adversity Can Breed Opportunity for Drain Cleaners
For many of us, the coronavirus pandemic has caused a disruption.
The disruption is an economic challenge, but for every challenge, there is...
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How to Effectively Influence Customers When Logic Fails
We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways...
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Writing Great Website Content Is Challenging But Worthwhile
Considering how many times I've restarted this first paragraph, it's fair to say that writing is hard.
Writing for something as specific and...
Videos
Fact or Fiction? Flat Rate Increases Profit
Explore how switching from time and materials to flat rate affects your bottom line. We will talk about operations changes and leadership...
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3 Tips for Making the Most Out of Downtime
With the disruption that the coronavirus pandemic has caused in our lives, for most people it’s not business as usual. Many nonessential...
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Seeing is Believing: Contractor Tabs Inspection Cameras As Most Valuable Part of Equipment Inventory
Campbell Plumbing & Drain Cleaning in Eastlake, Ohio, owns a fairly large inventory of equipment for an operation its size — a...
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Wipes, Paper Towels Threaten to Clog Sewer Systems Amidst Coronavirus Pandemic
In the midst of the coronavirus pandemic, with items like disinfectant wipes and paper towels in high use and demand, utilities are...
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Seemingly Good Short-Term Business Decisions Can Have Long-Term Negative Effects
If you’re like a lot of business owners, when you first started your company, you said yes to just about every job....

















