Customer Education Articles

Some customers won’t budge from their expectation that estimates should be free, but you should never be afraid about properly valuing your time

The author makes the case for giving clients a pipe rehab option, even if regular drain cleaning jobs for those clients are providing a lot of stable work

The value of the work you do isn’t always obvious to the public if you don’t look the part

Before you can even attempt to give clients the solution they’re seeking, you have to be a company they’re willing to contact in the first place

The new guidelines take into account a study conducted by Louisiana Tech University’s Trenchless Technology Center into the safety of emissions resulting from styrene-based resins and the steam-cured CIPP process

Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

As 2020 winds down, now is a good time to assess your marketing practices and what you want to accomplish in that area in 2021

Gaining a person’s business ultimately means earning their trust, and there is no better way to do that than tapping into the brain’s affinity for processing information visually

Knowledge blindness could be hurting your team and business

Even in an essential industry, some contractors have seen a decrease in certain types of jobs during the pandemic. But that doesn’t mean you just have to accept the reduced revenue.

Reason and facts aren’t always the best ways to reach customers and mold their perception of your business. Sometimes you have to find ways to tap into the subconscious things that affect decision-making.

The content of your company website has many purposes, but ultimately its goal is to help sell potential customers on your services. It’s hard to generate content that is good and truly serves that purpose. Here are some tips.

Even in an essential industry, it’s not business as usual at the present moment. Here are a few things to think about to help ensure you’re spending time productively, no matter what your actual workload looks like.