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If you’re like a lot of business owners, when you first started your company, you said yes to just about every job. You bent over backward to win a client. You might have even done things that weren’t in your job description. And what sealed the deal was that you did it all at “too good to be true” prices. It felt good to hear all those yeses, and it kept your business afloat in those early days. But what kind of effect did it have long-term? When you raised your prices to a place where you could actually be profitable in your
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