Business

Marketing a business can take many forms, from the company name you choose to your website to other networking options. But the bottom line is you have to devote time to it to make sure it's working effectively.

When you are in the early stages of getting a company started and are eager for success, it can be easy to make shortsighted mistakes that ultimately hurt your business

Relationships are a key to long-term business growth, but good ones don’t magically happen so it’s important to be mindful about how you go about cultivating them

Here are some insights from someone who has been both employee and owner on what it takes to get a drain cleaning business off to a successful start

Companies should be built around rational, financially focused decisions; the personal relationships that also arise in the business world can sometimes be at odds with that. But it’s possible to appease both ends of the spectrum.

A ‘golden handcuffs’ agreement with your best employee is a smart way to reward your worker and optimize growth

Narrowing your focus and learning to delegate are key to building a successful business

If you’re working for a general contractor on a project, it’s important to be diligent to ensure your business is protected from things like unknown contract requirements or adjustments to the project schedule

In his work, Raymond Gray doesn’t shy away from what he doesn’t know. Instead he embraces it — seeking out help or learning new skills — all in the name of good customer service.

Don’t waste your time trying to attract customers with tactics based on outdated information. Here’s the latest about the types of marketing that people truly respond to.

Instead of dousing new employees’ excitement with ineffective onboarding, use data-driven techniques that boost retention rates