In today's digital age, your company's online reputation matters more than ever.
If you are guessing and not paying attention, that reputation can...
Entries Tagged Customer Relations
Online Exclusives
Serving Customers Post Natural Disaster
The effects of a natural disaster are devastating, and survivors are often left with one basic question: Where will I live now?
Disaster...
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Customer Follow-Up Crucial to Avoid Wasted Business Opportunities
Hey, did you hear that? The sound of new business circling the bowl and getting ready to go right down with a...
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The Power of a Customer’s First Impression
Something I've learned during my time in the drain cleaning business is that first impressions are lasting impressions. If you want a...
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Understand the Connection Between Emotions and Consumer Choices
It is no secret in the financial industry that sentiment plays a huge part in whether customers will invest or not. In...
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Honesty Always Being the Best Policy Rings True for Plumbing Firm
Integrity is a big issue for consumers when they hire plumbers. Unfortunately, there’s no honesty test or truth serum available to customers...
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Responding to Customers Quickly is Imperative
I call it the 10-minute window.
That's the time you have to respond to a phone call from a customer to ensure you...
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Make Sure Reality Meets Customer Expectations
Here’s a personal story that showcases the importance of setting as well as meeting customer expectations in your business.
My family recently went...
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Keep Customers Coming Back
The goal of home-service companies is to get the phone to ring. We can calculate the cost to get the phone to...
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Don’t Overuse Automated Processes in Your Business
There is no doubt that using automation in a home-services company can be a game changer for the office staff, the customer,...
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The Importance of Showing Customers an Image of Cleanliness
Let’s think psychologically for a moment about the image of people and how we judge them.
Even though it is sad that we...
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6 Ways to Show Customer Appreciation During the Holidays
Looking to increase your rates of customer satisfaction and retention? Ultimately, building a loyal customer base isn’t rocket science. Provide a quality...
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Soft Skills: Calling a Customer with a Clogged Drain
When calling a customer who has a main drain backup, you should avoid asking them how they are doing, even though this...
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Utilizing ‘Human Data’ to Find Your Preferred Customers
Those of us who have been in the marketing industry for years throw around abstract terms like “target audience,” “market data,” “leads,”...











