Something I've learned during my time in the drain cleaning business is that first impressions are lasting impressions. If you want a particular type of customer, you have to look the part.
Often people do not take pride in the way they present themselves. The way you look is what you're worth to the customer. Simple things are important, like keeping your shirt and pants clean or your boots laced up. Or routinely washing your service vehicle. Or if you have a hat with your logo on it, making sure that it's a clean hat and not dirty. All of these
