Understand the Connection Between Emotions and Consumer Choices

Knowing that your potential customers aren’t always making decisions off pure logic can help you craft a more impactful marketing strategy for your business

Understand the Connection Between Emotions and Consumer Choices

Carter Harkins and Taylor Hill

It is no secret in the financial industry that sentiment plays a huge part in whether customers will invest or not. In fact, it’s the No. 1 driver of behavior and it’s based on an opinion or an attitude toward a situation or event. It doesn’t matter if the opinion or attitude...

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