Responding to Customers Quickly is Imperative

You don’t necessarily have to service every customer immediately, but you should keep in mind the tight window you have to respond before they decide to go to a competitor

I call it the 10-minute window.

That's the time you have to respond to a phone call from a customer to ensure you don’t lose them. That doesn’t mean you have to service them immediately. But you should at least give them a response.

Say you’re driving when a call comes...

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