A new year, 2024, is here and business owners in the home service sector are bracing for a year that promises both challenges and opportunities.
It's not just about the rapid advancements in AI, which are undeniably reshaping consumer expectations. Equally significant is the global climate of numerous elections, including the U.S., influencing consumer sentiment in subtle yet profound ways.The election year effectElection years tend to bring a sense of uncertainty, and the financial markets often reflect this. The typical downturn in stock market performance during such times feeds into consumer apprehension. Spending becomes more cautious, influenced by a media landscape
