Many construction-services companies rely on word-of-mouth referrals as a primary marketing tool.While there’s no doubt this is one of the most valuable and cost-effective forms of advertising, Lovett Services — a company that prides itself on doing things differently — takes a much wider, as well as unorthodox, view of marketing.“Word-of-mouth referrals might be the No. 1 way to reach potential customers, but there’s also a No. 2 method, a No. 3, a No. 4 a No. 5 and so on,” says Aaron Sawyer, the company’s corporate communications manager. “We’re one of the largest marketers in our industry and one
