The Power of the Prize in a Business Marketing Strategy

Using free incentives to capture potential customers’ attention is something you can easily implement at your company

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Marketing plays a crucial role in the success of any business. However, with so many companies vying for attention, it’s not always easy to stand out. That’s where the “Free Prize Inside” marketing strategy comes in. It’s a highly effective way to capture people’s attention and generate interest in your products or services. 

What is the Free Prize Inside marketing strategy?

Seth Godin popularized the Free Prize Inside marketing strategy in his book Purple Cow. It’s a marketing tactic that involves giving away something for free to attract customers’ attention and interest. If you’ve never read the book, I recommend doing so.

The Free Prize Inside marketing strategy is about offering your customers value. Rather than just telling them what you do, you’re showing them what you can do for them. By providing a free gift, you’re proving you’re the real deal and establishing trust with potential customers.

Why use this strategy

The plumbing and drain cleaning industry can be highly competitive, and it can be challenging to differentiate yourself from others in your area. Using the Free Prize Inside marketing strategy can help your business stand out from the competition and generate interest in your services, especially in the social media world.

Furthermore, the Free Prize Inside marketing strategy can help you build a loyal customer base. When you offer something of value to your customers, they’re more likely to remember your business and keep you in mind for future plumbing needs. It can also help you build customer relationships, crucial to developing a loyal following.

Here are some ways you can use the Free Prize Inside marketing strategy to market your business:

1. Offer a free inspection

Offer your customers a free inspection while you are there for a nonrelated call. This is a great way to show that you care about their home’s plumbing and want to help them avoid any potential problems. During the inspection, you can identify any issues with their plumbing system and offer solutions. This enables you to establish trust with potential customers and generate interest in your services.

2. Provide free educational resources

Another way to use the Free Prize Inside marketing strategy is to offer free educational resources, such as plumbing guides or how-to videos. These resources can help your customers better understand the plumbing in their homes and learn how to take care of their plumbing system. Think of a “click funnel” strategy, offering a free “Winterizing Guide” in exchange for a potential client’s email address. By providing educational resources, you establish yourself as an authority in the industry, and customers will be more likely to trust you with their plumbing needs.

3. Promote free estimates

Offering free estimates or “free second opinions” can be an excellent way to attract customers who need plumbing services but are hesitant to commit to paying for them. By offering free estimates, you’re providing value to your customers and demonstrating that you’re willing to work with them to find a solution that fits their needs and budget.

4. Give away branded items

Giving away branded items such as T-shirts or hats can be an excellent way to capture people’s attention and generate buzz around your business. These items not only offer value to your customers, but they also help to promote your business and increase brand visibility. Always offer these “free” items in exchange for information such as an e-mail address.

5. Host a contest

Hosting a contest is another way to use the Free Prize Inside marketing strategy to market your business. You could ask customers to submit photos of their plumbing system, with the winner receiving a free inspection or service. This helps to encourage customer engagement and generate interest in your business.

6. Partner with other businesses

Partnering with other businesses in your community can be a great way to expand your reach and offer value to your customers. For example, you could partner with a local hardware store to offer a complimentary plumbing workshop or demonstration. This helps establish your business as an authority in the industry and promotes collaboration and community Involvement.

Offering value

Effective marketing is essential to the success of any business, and the Free Prize Inside marketing strategy is a powerful tool that can help you generate interest in your business and attract new customers. By offering value to your customers, you establish trust and build relationships that can lead to long-term loyalty.

About the Author

Anthony Pacilla is a registered master plumber for McVehil Plumbing in Washington, Pennsylvania. He has over two decades of experience in the plumbing and HVAC trades, and has a bachelor’s in business and economics from Thiel College.


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