Short-form videos have taken the digital marketing world by storm in recent years. Platforms like TikTok, Instagram and YouTube have paved the...
Entries Tagged Small Business
Online Exclusives
The Power of the Prize in a Business Marketing Strategy
Marketing plays a crucial role in the success of any business. However, with so many companies vying for attention, it’s not always...
Online Exclusives
Looking at Financial Wellness as a Key Employee Benefit
Small-business owners have a natural interest in keeping their employees happy, productive and motivated.
One of the best ways to accomplish these goals...
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Is 2024 a Defining Year for Home Service Businesses?
A new year, 2024, is here and business owners in the home service sector are bracing for a year that promises both...
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Use Role-Playing to Boost Your Service Sales
In this industry, superior technical skills alone aren’t enough to guarantee success.
Today, effective communication, customer relationship management, and the ability to successfully...
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Proceed Carefully When Expanding Your Service Menu
I built a deck out on the dune. It turned out well. Not perfect — when you do the work, you always...
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7 Tips for End-of-Year Tax Prep
Tax season can be a grueling period for any small-business owner, sapping time and resources that you could otherwise be spending on...
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Jobber Shares More Entrepreneurship Tips in Second Season of Podcast Series
Jobber, a provider of operations management software for home service businesses, recently started the second season of “Masters of Home Service,” a...
Online Exclusives
How to Protect Against the Threat of Cyberattack
Remember the good old days when the most common forms of cybersecurity threats involved getting an email from someone claiming to be...
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Use the Holiday Season to Showcase Your Employee Appreciation
The holiday season is a time for joy, generosity, gratitude and gift-giving. And if that informs the way we treat our friends...
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US Hydrovac Breaks Barriers as a Certified Minority-Owned Enterprise
US Hydrovac is a minority-owned business. The Indianapolis, Indiana, underground utility services company is certified as such. What does that mean exactly?
Four...
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Managing Your Company’s Online Review Profile to Maximum Benefit
In today's digital age, your company's online reputation matters more than ever.
If you are guessing and not paying attention, that reputation can...
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Have You Considered Sponsoring a Local Event To Boost Exposure?
Hoping to gain exposure, build goodwill and connect with a specific audience? (What small business isn’t?) Sponsoring a local event might be...
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Take Advantage of the Benefits of AI
You’re likely aware of the advent of AI and machine learning, at least in the popular program ChatGPT.
But this program is just...











