For plumbers and drain cleaners, generating a phone call is not difficult. However, driving quality leads from the phone is another story.
According...
Entries Tagged Small Business
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Making Images and Video More Valuable in Online Search Results
You’ve done it. You started your own business, you have a website built, and now you’re ready to start taking on more...
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Creating a Culture of Accountability
Few people will question the importance of accountability in the workplace. Establishing it, however, is an entirely different matter.
But Scott Robley suggests...
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A Look at the Quiet Quitting Phenomenon
If you have your finger on the pulse of the American workplace, you’ve probably heard the phrase “quiet quitting.”
To call it a...
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Learning How To Work On Your Business, Not In It
Pat Grogan has two partners that contribute significantly to the success of his plumbing business: the Nexstar Network and Service Titan, a...
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4 Ways to Minimize Downtime at Your Business
You’ve heard the old saying “time is money.” Certainly, business owners strive to use their time wisely and productively, serving clients, developing...
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Utilizing ‘Human Data’ to Find Your Preferred Customers
Those of us who have been in the marketing industry for years throw around abstract terms like “target audience,” “market data,” “leads,”...
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How to Handle Your Business Getting Sued
As a small-business owner, getting sued is pretty much the last thing you want. Nevertheless, it’s a reality that you should be...
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A Look at Different Companies’ Rolling Billboards
The options for business advertising are plentiful. One of the most common for plumbing and drain cleaning companies is making use of...
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The Ins and Outs of Business Email Greetings
Billionaire entrepreneur Richard Branson sent me an email a few years back. I had published an article about the time he gave...
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6 Tips for Handling Employee Layoffs Sensitively
While managing employees can be an incredibly rewarding experience, it’s not without its fair share of struggles. Some of the most challenging...
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How Being Too Busy Can Be Bad Business
Having a busy business schedule is often seen as a badge of success. According to a study conducted by the Journal of...
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Prevent Employee Burnout
The pandemic may be in a different phase, but its impact continues to be profoundly felt in the workplace as employees — reeling...
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6 Ways to Polish a Tarnished Reputation as an Employer
Employer branding is the external perception of what it’s like to work at your company. It has always existed in some form,...











