It’s commonly said that your marketing is only as good as the numbers tell you it is.
But knowing your numbers is sometimes...
Entries Tagged Small Business
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Coping With the Stresses of Business Ownership
Make no mistake: Running your own business can be a lot of fun. There’s no feeling that’s quite as good as building...
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How Responsive Leadership Ensures You're Seen as a 'Good Boss'
The results of a study performed by Perceptyx, a company that specializes in employee surveys and people analytics, should serve as a...
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Lessons on Being an Employer Courtesy of Taylor Swift
Four years ago, when I talked with Wright Thompson about his book The Cost of These Dreams, he called Taylor Swift “the most...
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Free Training Opportunity to Focus on Recapturing Lost Leads
Are you looking to boost your sales figures? Have you ever felt like you're just a step away from closing deals, but...
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Changing Your Business Requires Taking Action Now
A lot of times we have great ideas but we do not act on them. What happens? The ideas never come to...
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Are You Missing Out on Prime Local Opportunities to Market Your Business?
As digital marketers, we often get questions about, well, digital marketing. But we often see companies relying on nothing but online marketing...
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Separation of Business and Home
Husband-and-wife business teams are not rare. Many are successful. Adam and Lori Faren are among the success stories.
Adam Faren is a journeyman...
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Win More Project Bids With an Effective Request for Proposals Response
Writing a Request for Proposals (RFP) response is a crucial step for construction-related contractors in securing new projects.
An RFP is a document...
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Your Hard-Earned Skills Are Worth a Pretty Penny
My client (his construction company built factories) walked into the conference room where I was writing a keynote for him and tossed...
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Dynamics Shift as More of Gen Z Enters the Workforce
The newest coming-of-age cohort that’s beginning to shift workplace dynamics is Generation Z, generally defined as the 72 million or so people...
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How Social Media Videos Can Transform Your Business Marketing
In the ever-evolving digital landscape, your trusty toolbox now needs a smartphone alongside that wrench.
Social media video platforms like Instagram, TikTok, and...
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Don’t Be An Impediment to Employee Advancement
If you want your business to outlast you, you’ll need to put a succession plan in place.
But for any succession plan to...
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How to Prepare Your Business for Tax Day in 2024
The beginning of the 2023 tax filing season was Jan. 29, so now is the time to get a start on preparing filing...













