If you think the word “Korrect” in Korrect Plumbing, Heating & Air Conditioning is misspelled, you are, well, correct. It sticks out like a 60-inch pipe wrench in a pile of hand tools.
And that’s what company founder Ivan Patterson undoubtedly had in mind when he established the business — and came up with the name — back in 1950 in Dayton, Ohio, says his grandson, Nate Patterson.“It definitely gets noticed,” says Patterson, now a co-owner of the company. “People see the name on our trucks and it’s like they do a double take because it’s spelled wrong. It really catches
Getting Creative in the Business Naming Game
A company's intentional error spells out the importance of having a catchy business name
Apr 19, 2021 | by Ken Wysocky |
