Some contractors think that radio and television advertising is something expensive that only big companies can afford. But there’s another viewpoint to consider: Some of those big companies used to be small companies — until they embraced radio and TV advertising.Take MAGIC Electric, Plumbing, Heating + Air, based in Jerome, Idaho. Radio and television ads played a central role in the company’s rapid expansion to 109 employees today from only three in 2013, when owner Billy Salts established the business.“Our rapid growth has a lot to do with frequency of marketing,” Salts says, noting the company also uses everything from
Company Looks to Radio, TV Advertising to Spur Growth
Social media is oftentimes a significant part of marketing campaigns in today's age, but there is also still a lot of power in radio and TV advertising
Aug 19, 2021 | by Ken Wysocky |
