Branding Articles

King’s Sanitary Service traded portable restrooms for a combination truck in search of profitable municipal and hydroexcavation work.

You don’t have to have deep pockets or a dedicated marketing team to take advantage of the business benefits of social media

You can provide exemplary service to a customer, but that won’t translate into repeat business if they have a hard time recalling you the next time they need a drain cleaner. To prevent that, you need to be strategic about your branding.

Good branding increases your likeability factor before you even talk to a customer

Iowa plumber and drain cleaner uses an orange color scheme on work vehicles to capture customers’ business, then makes sure to back it up with quality service

You’ve worked hard to build a good name and customer recognition for your business. Now it’s time to protect your reputation.

Some free newspaper publicity can expose you to potential new customers. But the quality of that coverage greatly depends on you.

Award-winning vinyl-wrap design on Nevada plumber’s trucks underscores the high-flying power of effective branding.

Make a name for your business with a low-cost microbranding approach.

Minnesota sewer and water contractor shares his keys to success growing up in a family-owned business

Take your sewer and drain cleaning company to the next level by building meaningful — and profitable — relationships with your customers online

Making a great impression is a lot easier with a clean, well-stocked service van.

Getting through the startup phase is just the beginning. Then comes striving for growth and expansion.