Branding Articles

Rex King Jr. — majority owner of King’s Sanitary Service in Bristolville, Ohio — made a game-changing move in 2016 when he...

It doesn’t matter what industry you’re in or the size of your company — leveraging social media is a must for competing...

Every drain cleaning company has a brand. It is the combination of your company name and slogan, your logo, the colors you...

It’s true that people do business with people, but that phrase doesn’t go far enough. People do business with people they like. Being...

Dependable Drain and Plumbing incorporates traditional advertising methods like Yellow Pages ads and commercials, but owner Jeff Crigger doesn’t stop there. One...

Good branding and marketing weren’t invented yesterday. Consider the story of John K. Hogg of Frederick, Maryland, a manufacturer of soap. Mr....

There’s more than one way to market your business, and current trends among drain cleaning companies show a shift away from banners...

It’s one thing to find out your local paper is writing a story on your small family-owned plumbing company. It’s quite another...

When Mark Treglia decided to take off and form Straight Up Plumbing in 2014, he knew breaking into the competitive market in...

If you’ve ever taken a marketing class or attended a marketing seminar, the speakers always talk about branding. They say: “You have...

Troy Ouverson, owner of Ouverson Sewer and Water, is quick to credit his father for the success of the family business. He says...

You’ve probably heard of content marketing, by now — and you’ve certainly seen it in action. If you follow any companies or...

Building a recognizable brand with a positive image is important. It’s often the difference between a new customer calling you or your...

Launching a business can often seem like a make-or-break moment. Entrepreneurs feel as though their company has to make a splash, or...