If you’ve ever taken a marketing class or attended a marketing seminar, the speakers always talk about branding. They say: “You have to have a brand”; “You need to brand yourself”; “Branding is your key to success.”But what they don’t tell you is how much it costs to actually create a recognizable brand. For small businesses, traditional branding is simply too expensive. Experts say that it takes repeated exposure to your brand over a long period of time for someone to actually remember it. What small business has the money to pay for that type of advertising? Very few. So
