When Mark Treglia decided to take off and form Straight Up Plumbing in 2014, he knew breaking into the competitive market in Nevada’s Reno-Sparks metro area would require a fresh, bold branding statement.The U.S. Navy veteran achieved just that by hiring a New Jersey marketing firm that came up with an eye-catching vinyl-wrap design: a retro-looking airplane that, upon closer examination, is actually a water faucet, with hot and cold handles serving as the propellers.“I wanted to make a statement — be different,” says Treglia, who owns the company with his wife, Jerilyn. The company’s primary focus is service and
Vehicle Graphics Build Company Identity
Award-winning vinyl-wrap design on Nevada plumber’s trucks underscores the high-flying power of effective branding.
Oct 31, 2016
| by Ken Wysocky |
