Entries Tagged Branding

As a business owner, you know your stuff. You have to. But are you using that expertise and knowledge to get eyes...

In an era of workforce shortages among the trades, a young drain cleaning company in Glenview, Illinois, is building out its crew...

Jordan Bowles, owner of Drain Savers in Grand Forks, North Dakota, and featured in the February 2022 issue, emphasizes to his technicians...

Arizona’s Nu Flow Phoenix and Tucson boasts an impressive high-profile list of clients that include property management firms such as CBRE and...

It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones....

“Why would I hire a contractor who chooses a middle finger shot as his Twitter profile picture? Goodness knows I made some...

One of the most interesting things I was involved in while attending college was going behind the scenes with large corporations and...

If you think the word “Korrect” in Korrect Plumbing, Heating & Air Conditioning is misspelled, you are, well, correct. It sticks out...

When the investors in a drain cleaning franchise in Minnesota decided to leave the fold and form their own company, they needed...

All contractors should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections for...

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of...

Started by Bill Pleasants in 1964 with a truck and front-end loader, Pleasants Construction has expanded into one of the largest utility,...

Your company’s trademark is its brand name. You’ve worked hard to establish your brand, so how can you protect it from infringement? Gary...

Many factors have contributed to the dramatic and rapid growth at Colepepper Plumbing & Drains, which morphed from a one-man operation into...