Branding Articles

Here’s why you might want to consider taking advantage of a service that connects journalists with expert sources

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

This is a business of delivering bad — and sometimes expensive — news to homeowners, so it’s vital to have their confidence first or risk losing their loyalty

These companies highly value showcasing their professionalism in various ways in order to attract and retain customers

To retain customers, small “leave-behinds” can make a big difference

Follow these steps to make sure people see you and your company in a positive light and keep calling

Elements like logos and color scheme are crucial in getting customers to easily recognize your drain cleaning company

A company's intentional error spells out the importance of having a catchy business name

After deciding to leave the umbrella of a franchise system, a Minnesota plumbing and drain cleaning firm had to quickly form a new identity and connect with customers

Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

Be clear and concise with all of your brand and safety communication, and keep in mind that English could be a second language for some of your customers and employees

Contractor creates a sustainable, multigenerational business through training, engaging and empowering its staff

Learn more about how these three related laws differ and how you can use each one to protect your business interests

A memorable mascot and distinctive radio ads promote San Diego firm’s services and push profits higher