Entries Tagged Branding

A son of Romanian immigrants spearheads a prosperous era of growth for the family company while still staying true to its roots

A significant part of establishing a strong company brand is a good logo. Here’s a look at the process.

Recruitment and retention will improve when you encourage your crew to honestly share the good, bad and ugly of working for your company

When you invest time in building your brand, you can create a company that is respected, trusted and passed down to future generations

Joe Jaremko’s three-decade career in the trades has taken him in many different directions, and he remains as committed as ever as he prepares his company for another service shift

Lovett Services uses unconventional marketing methods to create 'zombie loyalists'

Radiant Plumbing recently made its second appearance on HBO’s Last Week Tonight With John Oliver to debut its spoof of the 1999 film Magnolia

If you feel like you’re in a slump with your approach to getting the word out about your business to potential customers, here are some tips to consider

Mike Marvon methodically builds his young drain cleaning company through a marketing-minded approach

John Snyder Plumbing & Heating's hot-pink color scheme causes potential customers to take notice

A former hoops star uses his company's facilities to upend people’s notions and stereotypes about what plumbing and drain cleaning companies look and feel like

An attention-grabbing service vehicle builds big brand recognition