Entries Tagged Branding

Let’s talk about trademarks, copyrights, patents and related litigation with respect to how these topics relate to wastewater service providers, dealers and...

Producing quality service work is an important aspect of business success, no doubt, but it only gets you so far. No matter...

When Robert Schwachenwald moved to Raleigh, North Carolina, and established Bizzy Bee Plumbing in 2011, he had one service truck. He focused...

With the disruption that the coronavirus pandemic has caused in our lives, for most people it’s not business as usual. Many nonessential...

Inspiration sometimes comes from the most unlikely places. Drain cleaner Hugh McLaughlin was waiting in line at the Department of Motor Vehicles...

Jack Doheny Cos. changes its nameJack Doheny Cos. changed its name to Jack Doheny Co. to reflect a single, uniform experience. The...

You’re likely using social media in some capacity to boost brand awareness, build trust and grow your business. But are you making...

Radio, TV, phone book, Facebook, billboards — the options for advertising your company can be overwhelming. Why not just make good use...

Avanti International celebrates 40-year anniversary Avanti International is celebrating 40 years. Founded in 1978, Avanti began with only one product, AV-100 Chemical Grout,...

As a business owner, you’re not only the one who signs the paychecks: You’re the face of the company. You’re its primary...

Since early 2017, Canada’s OSY Rentals and Rival Hydrovac have been producing a web series in the same vein as a typical...

Over the past several years, Adrian Halter has worked with OSY Rentals and Rival Hydrovac in western Canada to create a unique...

Cultivating a company image can be tricky and using unscripted, unfiltered video of workers on the job — colorful language included —...

When Mark Treglia started up his plumbing firm in 2014 in Nevada’s Reno-Sparks metro area, about $17,000 of his initial investment went...